“Anything worth doing is worth doing well.”
- Hunter S. Thompson
Robin Canfield Resume
To request references or more information please email me at rcanfield@gmail.com
GOAL
A position within an organization working for positive change.
10+ years delivering demonstrated success in conceptualizing, developing, implementing, and managing marketing and communications strategies across the areas of advertising, branding, promotions, and public relations
KEY POINTS
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Strong written and verbal communication skills across all levels of an organization and using diverse forms of media
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World traveler and cross-cultural communicator; conversant in Spanish and French
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Self-motivated: successful freelancer for 10+ years
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Produced promo video that raised over $47K for 501c3 startup
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Experienced in writing and/or designing media kits, B2B and B2C communications, media outreach, press releases, and more
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Creates and implements creative, strategy-based marketing solutions with measurable results
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Skilled at managing multiple projects and teams consecutively
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Designer of unique and dynamic brands, websites, and collateral for diverse clientele
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Passion for conservation and wildlife and ability to inspire others to action for these causes
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Leadership skills: never says “it’s not my job” and willing to go above and beyond to achieve goals
KEY SKILLS
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Active Listening
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Adobe Creative Suite
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Budgeting
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Business Writing
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Client Management
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Collaboration
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Conflict Resolution
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Copywriting and Editing
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Customer Service
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Data Analysis
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Digital and Print Design
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Event Planning
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Media Planning
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Microsoft Office
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Organization and attention to detail
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Project Management
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Supervision and Training
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Social Media Management
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Strategic Thinking
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Teamwork
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Time Management
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Video Production and Editing
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Website Design Platforms: Wix, Weebly, Square, GoDaddy, Dreamweaver, and Wordpress
PROFESSIONAL EXPERIENCE
Self-Employed – www.rcanfield.com | Freelance Designer and Marketing Specialist | 2008 – present
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To date have designed over 15 websites, 20+ press kits,100+ collateral pieces (digital + print), 100+ newsletters, dozens of business cards, and 4 fundraising and exposure videos
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Brand Manager and Director of Business Development for a small start-up HR consulting company (www.huntromangroup.com). Grew revenues from zero to over $600K in two years.
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Website designer, communications designer, and social media manager for travel agent representative (www.harlowegroup.com). Results include growth of social media followers by 30% over 3 months, newsletter open rates of over 25%, and an average of 3 new clients per year
Diamond Public Relations | Account Executive | 2011 – 2013
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Secured exposure on national television, in national and international publications, and with high-influence online travel bloggers for 5 high-end national and international hospitality clients
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Promotion after 8 months
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Consistently delivered brand exposure worth over $10 million
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Organized all facets of press trips and other press-related events including budgeting, menu planning, transportation, accommodation, crisis solving, customs, and special events
Kontera Technologies (now Amobee) | Pre-Sales Associate | 2010 – 2011
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Team leader in creation of RFPs leading to advertising sales of over $500K per contract
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Promotion after 4 months
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Key team member in the interviewing and on-boarding of new employees, including superiors
Ypartnership (now MMGY Global) | Advertising Coordinator | 2007 – 2008
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Offered full-time position after internship of only 3 weeks
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Assistant campaign and project manager for 4+ multi-million dollar accounts. Middle man between all departments in creation of digital and print advertising and collateral.
**Additional Experience: Bar Manager, Lead Bartender, and Craft Cocktail Bartender at multiple restaurants from 2007 - 2017**
EDUCATION
Thunderbird School of Global Management - MsC in International Marketing and Brand Management - 2009. Recipient of Global Mindset Scholarship; 3.66 GPA
Florida State University - BS in Marketing - 2007. Dean’s and President’s List 2006 and 2007. 3.78 GPA
VOLUNTEER EXPERIENCE
Jacksonville Zoo and Gardens | Educational Keeper Assistant | 2017
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Responsible for the care of approximately 4 dozen animals including mammals, amphibians, reptiles, and birds
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Cleaned cages, changed water, made sure each animal had its appropriate diet on a daily basis
South Carolina Aquarium | Volunteer Exhibition Diver | 2014
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Responsibilities: maintain cleanliness of 385,000-gallon main tank; prepare and administer diverse range of diets including hand-feeding; safety diving; full-face mask diving; care of diving equipment; scientific data keeping; maintaining and filling oxygen tanks
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Required to learn taxonomy of each animal in the tank and completed CPR training, safety diving training, aquarium management training, and food preparation training