“Anything worth doing is worth doing well.”

- Hunter S. Thompson

Robin Canfield Resume

To request references or more information please email me at rcanfield@gmail.com

GOAL

A position within an organization working for positive change. 

10+ years delivering demonstrated success in conceptualizing, developing, implementing, and managing marketing and communications strategies across the areas of advertising, branding, promotions, and public relations

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KEY POINTS

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• Strong written and verbal communication skills across all levels of an organization and using diverse forms of media

• World traveler and cross-cultural communicator; conversant in Spanish and French

• Self-motivated: successful freelancer for 10+ years

• Produced promo video that raised over $47K for 501c3 startup

• Experienced in writing and/or designing media kits, B2B and B2C communications, media outreach, press releases, and more

• Creates and implements creative, strategy-based marketing solutions with measurable results

• Skilled at managing multiple projects and teams consecutively

• Designer of unique and dynamic brands, websites, and collateral for diverse clientele

• Passion for conservation and wildlife and ability to inspire others to action for these causes

• Leadership skills: never says “it’s not my job” and willing to go above and beyond to achieve goals

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KEY SKILLS

• Active Listening

• Adobe Creative Suite

• Budgeting

• Business Writing

• Client Management

• Collaboration

• Conflict Resolution

• Copywriting and Editing

• Customer Service

• Data Analysis

• Digital and Print Design

• Event Planning

• Media Planning

• Microsoft Office

• Organization and attention to detail

• Project Management

• Supervision and Training

• Social Media Management

• Strategic Thinking

• Teamwork 

• Time Management

• Video Production and Editing

• Website Design Platforms: Wix, Weebly, Square, GoDaddy, Dreamweaver, and Wordpress

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PROFESSIONAL EXPERIENCE

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Self-Employed – www.rcanfield.com  | Freelance Designer and Marketing Specialist  | 2008 – present

• To date have designed over 15 websites, 20+ press kits,100+ collateral pieces (digital + print), 100+ newsletters, dozens of business cards, and 4 fundraising and exposure videos

• Brand Manager and Director of Business Development for a small start-up HR consulting company (www.huntromangroup.com). Grew revenues from zero to over $600K in two years. 

• Website designer, communications designer,  and social media manager for travel agent representative (www.harlowegroup.com). Results include growth of social media followers by 30% over 3 months, newsletter open rates of over 25%, and an average of 3 new clients per year

Diamond Public Relations  | Account Executive  | 2011 – 2013

• Secured exposure on national television, in national and international publications, and with high-influence online travel bloggers for 5 high-end national and international hospitality clients

• Promotion after 8 months

• Consistently delivered brand exposure worth over $10 million

• Organized all facets of press trips and other press-related events including budgeting, menu planning, transportation, accommodation, crisis solving, customs, and special events

Kontera Technologies (now Amobee)  | Pre-Sales Associate  | 2010 – 2011

• Team leader in creation of RFPs leading to advertising sales of over $500K per contract

• Promotion after 4 months

• Key team member in the interviewing and on-boarding of new employees, including superiors

Ypartnership (now MMGY Global)  | Advertising Coordinator  | 2007 – 2008

• Offered full-time position after internship of only 3 weeks

• Assistant campaign and project manager for 4+ multi-million dollar accounts. Middle man between all departments in creation of digital and print advertising and collateral. 

**Additional Experience: Bar Manager, Lead Bartender, and Craft Cocktail Bartender at multiple restaurants from 2007 - 2017**

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EDUCATION

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Thunderbird School of Global Management - MsC in International Marketing and Brand Management - 2009. Recipient of Global Mindset Scholarship; 3.66 GPA

Florida State University - BS in Marketing - 2007. Dean’s and President’s List 2006 and 2007. 3.78 GPA

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VOLUNTEER EXPERIENCE

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Jacksonville Zoo and Gardens  | Educational Keeper Assistant  | 2017

• Responsible for the care of approximately 4 dozen animals including mammals, amphibians, reptiles, and birds

• Cleaned cages, changed water, made sure each animal had its appropriate diet on a daily basis

South Carolina Aquarium  | Volunteer Exhibition Diver | 2014

• Responsibilities: maintain cleanliness of 385,000-gallon main tank; prepare and administer diverse range of diets including hand-feeding; safety diving; full-face mask diving; care of diving equipment; scientific data keeping; maintaining and filling oxygen tanks

• Required to learn taxonomy of each animal in the tank and completed CPR training, safety diving training, aquarium management training, and food preparation training