Open site navigation

Robin Canfield

rcanfield@gmail.com

www.rcanfield.com

+1-407-437-2187

 

KEY SKILLS

  • Adobe InDesign, Photoshop, Illustrator, Lightroom

  • Website Design: Wix, EditorX, Figma, Webflow, Square, Shopify, Teachable

  • Business Writing

  • Strategic Thinking

  • UX Design

  • Digital and Print Design

  • Video Editing

  • Print layout

  • Copywriting and Editing

  • Social Media Content Creation

  • Market Research + Brand Positioning

 

KEY WORK EXPERIENCE

Freelance Designer

www.rcanfield.com

2014 - present

  • Specializes in providing “one-stop-shop” solutions for small to mid-size businesses and non-profits resulting in quicker turnaround times, cohesive brand solutions, and efficient use of client resources

  • Design solutions include websites, logos, style sheets, brand kits, newsletters, print, and digital design

  • Highly rated by clients (see rcanfield.com) with glowing reviews and long-term contracts with return clients

  • Industry niches: travel, B-Business, wellness, sports, retail

  • Brings unique marketing background to design decisions

  • Sample of websites designed:

Diamond Public Relations

Account Executive

2011-2013

  • Secured exposure on national television, in national and international publications, and with high-influence online travel bloggers for 5 high-end national and international hospitality clients

  • Promotion after 8 months

  • Consistently delivered brand exposure worth over $10 million

  • Organized all facets of press trips and other press-related events including budgeting, menu planning, transportation, accommodation, crisis solving, customs, and special events

 

Kontera Technologies

Pre-Sales Associate

2010 - 2011

  • Team leader in creation of RFPs leading to advertising sales of over $500K per contract

  • Promotion after 4 months

  • Key team member in the interviewing and on-boarding of new employees, including superiors

 

 

YPartnership

Advertising Coordinator

2007-2008

  • Offered full-time position after internship of only 3 weeks

  • Assistant campaign and project manager for 4+ multi-million dollar accounts. Middle man between all departments in creation of digital and print advertising and collateral.

 

 

EDUCATION

Thunderbird School of Global Management - MSc in International Business with a specialization in Marketing - 2011 - Recipient of Global Mindset Scholarship -  3.66 GPA

 

Florida State University - BS in Marketing - 2007 - Dean’s and President’s List 2006 and 2007. 3.78 GPA

 

I'm a "one stop design shop" specializing in small businesses. I am focused on working with woman and minority-owned businesses, non-profits, and those working for the greater good. 

 

I put my heart and soul into my work and love working with people who do the same

Back to site