Robin Canfield

rcanfield@gmail.com

www.rcanfield.com

+1-407-437-2187

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KEY SKILLS

• Adobe InDesign, Photoshop, Illustrator, Lightroom

• Website Design: Wix, EditorX, Figma, Webflow, Square, Shopify, Teachable

• Business Writing

• Strategic Thinking

• UX Design

• Digital and Print Design

• Video Editing

• Print layout

• Copywriting and Editing

• Social Media Content Creation

• Market Research + Brand Positioning

 

KEY WORK EXPERIENCE

Freelance Designer

www.rcanfield.com

2014 - present

• Specializes in providing “one-stop-shop” solutions for small to mid-size businesses and non-profits resulting in quicker turnaround times, cohesive brand solutions, and efficient use of client resources

• Design solutions include websites, logos, style sheets, brand kits, newsletters, print, and digital design

• Highly rated by clients with glowing reviews and long-term contracts with return clients

• Industry niches: travel, B-Business, wellness, sports, retail

• Brings unique marketing background to design decisions

• Sample of websites designed:​

  • HarloweGroup.com

  • Kambo4Vets.com

  • SSZSports.com

  • MenendezArchitects.com

  • TransformClassroom.com

  • encompassKids.org

  • BOLDSwim.com

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Diamond Public Relations

Account Executive

2011-2013

• Secured exposure on national television, in national and international publications, and with high-influence online travel bloggers for 5 high-end national and international hospitality clients

• Promotion after 8 months

• Consistently delivered brand exposure worth over $10 million

• Organized all facets of press trips and other press-related events including budgeting, menu planning, transportation, accommodation, crisis solving, customs, and special events

 

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Kontera Technologies

Pre-Sales Associate

2010 - 2011

• Team leader in creation of RFPs leading to advertising sales of over $500K per contract

• Promotion after 4 months

• Key team member in the interviewing and on-boarding of new employees, including superiors

 

 

YPartnership

Advertising Coordinator

2007-2008

• Offered full-time position after internship of only 3 weeks

• Assistant campaign and project manager for 4+ multi-million dollar accounts. Middle man between all departments in creation of digital and print advertising and collateral.

 

 

EDUCATION

Thunderbird School of Global Management - MSc in International Business with a specialization in Marketing - 2011 - Recipient of Global Mindset Scholarship -  3.66 GPA

 

Florida State University - BS in Marketing - 2007 - Dean’s and President’s List 2006 and 2007. 3.78 GPA

 

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