Robin Canfield
KEY SKILLS
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Adobe InDesign, Photoshop, Illustrator, Lightroom
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Website Design: Wix, EditorX, Figma, Webflow, Square, Shopify, Teachable
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Business Writing
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Strategic Thinking
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UX Design
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Digital and Print Design
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Video Editing
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Print layout
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Copywriting and Editing
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Social Media Content Creation
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Market Research + Brand Positioning
KEY WORK EXPERIENCE
Freelance Designer
2014 - present
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Specializes in providing “one-stop-shop” solutions for small to mid-size businesses and non-profits resulting in quicker turnaround times, cohesive brand solutions, and efficient use of client resources
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Design solutions include websites, logos, style sheets, brand kits, newsletters, print, and digital design
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Highly rated by clients with glowing reviews and long-term contracts with return clients
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Industry niches: travel, B-Business, wellness, sports, retail
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Brings unique marketing background to design decisions
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Sample of websites designed:
Diamond Public Relations
Account Executive
2011-2013
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Secured exposure on national television, in national and international publications, and with high-influence online travel bloggers for 5 high-end national and international hospitality clients
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Promotion after 8 months
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Consistently delivered brand exposure worth over $10 million
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Organized all facets of press trips and other press-related events including budgeting, menu planning, transportation, accommodation, crisis solving, customs, and special events
Kontera Technologies
Pre-Sales Associate
2010 - 2011
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Team leader in creation of RFPs leading to advertising sales of over $500K per contract
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Promotion after 4 months
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Key team member in the interviewing and on-boarding of new employees, including superiors
YPartnership
Advertising Coordinator
2007-2008
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Offered full-time position after internship of only 3 weeks
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Assistant campaign and project manager for 4+ multi-million dollar accounts. Middle man between all departments in creation of digital and print advertising and collateral.
EDUCATION
Thunderbird School of Global Management - MSc in International Business with a specialization in Marketing - 2011 - Recipient of Global Mindset Scholarship - 3.66 GPA
Florida State University - BS in Marketing - 2007 - Dean’s and President’s List 2006 and 2007. 3.78 GPA